5 Ways to Improve Your Mobile App’s User Experience (UX)

User experience (UX) is the key element that will determine whether your mobile app is successful in the market. Your mobile app may be innovative and unique with great capabilities, but if its usability or difficulty level is a persistent issue with users, you’ll soon hear about it through poor app reviews and declining usage.

User experience encapsulates every part of how a user interacts with and/or perceives your mobile app. It’s essential that your strategy addresses potential and real user pain points at the forefront of app development and design to build a high-quality app experience for your end users.

If you take a look at the current state of the app store, you’ll find that competition is rapidly growing every single day — so why not go the extra mile and ensure that your app has the user experience it deserves? Below we break down five of the best practices to improve your mobile app’s user experience and meet expectations.

1. Streamlined onboarding

Onboarding is your user’s first metaphorical step in the door when it comes to your mobile app. It sets the tone for the rest of their experience and opinion of your product. If your onboarding process within the app is too difficult or incomplete, app abandonment rates will quickly rise.

The main priority for onboarding should be to demonstrate the value of your mobile app to the user. You want to hook them into the experience and get excited about continuing to use your app. The best way to do this is to keep your opening instructions simple. Don’t overload them with information right at the jump. Instead, leave some parts of the app out of onboarding to create a discovery aspect. Important note: Any information that’s left out of onboarding shouldn’t be instrumental to the initial use of the app.

If you want to attract and retain users, make onboarding easy. Another helpful factor is to simplify account creation and sign-in with multiple registration options (e.g. Google or Facebook).

2. Simplify app navigation

One of the most frustrating experiences your users can face is when they need to find information, such as a support menu, but the app’s design is complicated or overwhelming.

The approach to mobile app menu design is much different from that of a website. Instead of a bar typically located at the top or side of the page, you’ll want a menu button that’s both innocuous and easy to find. Complex menu bars make mobile navigation inaccessible to new — and even experienced — users.

Instead, you can integrate a variety of strategies to help users navigate your mobile app. One option is to include barcode scanning and/or keyword search into your app. This can help users identify exactly what they’re looking for when they want it. Similarly, you want to keep your navigation menus as easy-to-follow as possible. Test out minimalist design options for best results.

3. Consistently listen to user feedback

This may seem obvious, but sometimes specific user experience pain points can be left on the sidelines during and after the app launch. User feedback should be prioritized through every stage of your mobile app’s lifecycle. 

By continuously gathering and applying feedback, you’ll be able to retain current users and attract newer users with your personalized app updates. This is an integral part of quality assurance that will continue to benefit your mobile app in the long run. From increasing user satisfaction and loyalty to a bug-free app, listening to feedback is a goldmine for improvement opportunities.

4. Offer customer support

Your mobile app should provide multiple support options that users can access easily. This can include but is not limited to an FAQ section, a live chat feature, click-to-call and support contact information (e.g. an email address).

If users run into difficulties or need help, there should be a localized section of your mobile app with all the necessary information to contact you for support. Furthermore, these customer service options should be fully functional and responsive to users to create a positive app experience.

5. Personalize your UX

Personalization can help your mobile app stand out from the crowd by creating a unique and relevant experience for the user. The best way to do this is to leverage your mobile app’s user data to align specific app experiences with your user’s specific preferences.

A great tool to achieve this is our collaborative NLevel platform that analyzes your team’s data to apply real-time changes to meet customer needs. Our platform utilizes AI with machine learning to generate actions and customized solutions for each client through powerful, self-serve product analytics.